Blog

mortgage bankers use loantek's pricing engine

Five Takeaways from the NAR 2017 Profile of Home Buyers and Sellers

National Association of Realtors (NAR) recently released their 2017 Profile of Home Buyers and Sellers. The survey – an annual one since 1981 – collected data through 131 questions on demographics, housing characteristics, and the role of real estate professionals in their transactions. The NAR research staff distilled their research into two pages of highlights, from which we pulled these five takeaways and what they mean for online mortgage originators:

1. Forty-two percent of homebuyers started their journey online

Almost half of recent buyers looked for properties online as their first step towards buying a home. Only 17 percent contacted a real estate agent as their first step. For mortgage originators, ads placed in real estate marketplaces can help net homebuyers’ interest during their search. Ads that offer instant best-execution pricing provide instant gratification to curiosity about a loan terms while creating a new lead in your mortgage CRM.

Continue Reading…

vpm partners

Use the Right Keywords to Attract the Right Mortgage Origination Business (Part Two)

As we discussed in our last blog, keywords are crucial to attracting the right kind of traffic to your website. If you are successful in using the right keywords, you can rise above the noise and be heard in the vast ocean of competitor websites. In this blog, we will provide you with more tips to help you uncover the best keywords so that you can attract the right traffic and convert them into mortgage loans.

Long Tail Keywords

Long-tail keywords are keywords and phrases that may be longer and more specific than some of the more common keywords associated with online origination. These keywords and phrases normally have a lower search volume, but because of their specificity, result in higher conversions. The more unique and relevant your keyword is, the more likely the right traffic will enter into your funnel. If you are a small- to mid-size shop, long-tail keywords can help you compete against large shops with larger marketing budgets. The right long-tail keywords will garner attention from those borrowers with more specific needs.

Continue Reading…

3 Ways to Grow Mortgage Leads with Social Media

Use the Right Keywords to Attract More Mortgage Origination Business

Use the Right Keywords to Attract More Mortgage Origination Business (Part One)

In order to attract borrowers, you need to drive more traffic to your website. To achieve this, you need improved search engine optimization (SEO). And to achieve improved SEO, you need the right keywords to attract the right traffic to your website. It may sound easy. In fact, you may be thinking, “How hard could it be? I’m a mortgage originator. I just need to think of every keyword related to mortgage loans?” Close, but no cigar. In this blog, we will provide you with the tips you need to uncover the best keywords to not only attract more traffic, but to attract the right traffic to your website. Using the right keywords can attract more quality leads to your funnel leading to a higher conversion rate.

Continue Reading…

Mortgage CRM and pricing engine

A Mortgage Originator’s Guide to Paid Marketing on Facebook (Part 4 of 4)

Facebook Marketing

Because Facebook’s updated, newsfeed algorithm has caused organic reach for online marketers to steadily decline, more and more online marketers have had to embrace Facebook’s pay-to-play options. If online originators wish to stay competitive and create leads by serving helpful and informative content to their desired demographic on Facebook, it’s essential that they embrace the platform’s paid advertising options.

Our first three blogs of this series provided some insights and best practices for boosting posts and creating paid ads on Facebook. In this last blog of our four-part series, we will conclude with the final best practices for creating paid ads so that you will have the tools you need to start generating more leads and reach potential followers with entertaining and informative content.

Continue Reading

pricing engine and mortgage loan leads

A Mortgage Originator’s Guide to Paid Marketing on Facebook (Part 3 of 4)

In our first two blogs of this four-part series, we discussed how Facebook’s updated newsfeed algorithm has caused organic reach for online marketers to steadily decline, forcing more and more online marketers to embrace Facebook’s pay-to-play options. Since, Facebook is still the most demographically rich and largest social media platform in the world with nearly 2 billion active users, purchasing ads and boosting posts has become a routine part of many originators’ digital strategies. In this third blog of our four-part series, we will provide a high-level overview of Facebook’s Ads Manager platform and some best practices for creating ads on the platform so that you have the tools needed to generate more leads while giving your followers entertaining and informative content.

What is Facebook’s Ads Manager?

Facebook Ads Manager is a robust tool offered to business pages for purchasing ad space, ad creation, ad scheduling and management, and ad performance analyses. It is a more sophisticated option for advertising on Facebook versus boosting posts. Facebook ads include more features like: a call-to-action button, behavior targeting, and placement options. Let’s take a closer look at Facebook’s ad creation process and some best practices.

Read More…

Contact Us

Security Check
C H A R S
The code you entered does not match the one shown in the image.