Mortgage Pricing Engine and Mortgage Lead Management BREXIT

The 3 Types of Highly Annoying Mortgage Loan Officers

The 3 Types of Highly Annoying Mortgage Loan Officers

We all have blind spots. Some habits that seem perfectly normal to us may actually repel our mortgage leads and borrowers. Nobody wants to be “that guy,” and it’s never too late to change your ways. If you want to be the top producer and the trusted resource that your borrowers need, remove the blinders and be honest with yourself. If any of these habits sound familiar, leave them in the dust and be your destiny in 2017!

The Slow Responder – In today’s world, your borrower is seeking an online mortgage lender for ease, speed, and more competitive rates. In fact, they want to purchase a mortgage loan like they buy insurance or apply for a credit card online. They want results and they want them now. If you wait longer than an hour to respond, you have already lowered your odds of contacting and qualifying a lead by 10 times. Even the difference from 5 minutes to 30 minutes diminishes your odds by 21 times. It may sound impossible for you to respond to every potential lead within 5 minutes, but with the right technology, it is very possible. Online lead management tools can alert you of a lead within 15 seconds and give you the option to respond immediately or an automated response will contact your lead and provide them with a time for you to connect. Lead management tools can also be linked to a loan pricing engine and mortgage CRM so that you can provide your lead with competitive relevant rates and thorough communication immediately and often.

The Poor Communicator – As an online mortgage originator, you are an expert resource to your borrower. They are relying on you to keep them informed at every step of the process. The last thing a homebuyer wants is a last minute surprise. This is most likely the most important financial decision they will ever face and it can be extremely stressful. If you forget to keep your…

Read the last of the types.

mortgage loan leads

7 Quotes to Inspire Your Inner Mortgage Magnate in 2017

7 Quotes to Inspire Your Inner Mortgage Magnate in 2017

As we begin this New Year, now is the time to look ahead and dream of what things you can do in 2017 to make your online mortgage origination business thrive. The weather outside may still be frightful, but that will not stop homebuyers from buying homes and needing mortgage originators. So, here are 7 famous and inspiring quotes to remind us to dream big and help more borrowers into new homes in 2017.

1. “Begin by always expecting good things to happen.”
– Tom Hopkins

Even scientists agree that you can positively impact your emotions and state of mind by simply smiling. They also say that your smiling can create positivity in other people wherever you go. So, why not put on a smile in 2017 and expect good things for your online mortgage origination business and your borrowers.

2. “If you are not taking care of your customer, your competitor will.”
– Bob Hooey

Online mortgage origination is still a bit of a blue ocean, but the sharks are coming. If you are not focused on providing your borrowers with a frictionless online mortgage origination experience, your competitors will. They are already looking for ways to do it better than you. So, take a moment at the start of this year to sit back in your swing and dream up new ways to make your online mortgage origination tools work better for you and your borrower. Future you will thank you.

3. “Ninety percent of selling is conviction and 10 percent is persuasion.”
– Shiv Khera

If you don’t believe in your product, you shouldn’t be selling it. End of story.

4. “You will get all you want in life if you help enough other people get what they want.”
– Zig Ziglar

Online mortgage origination is based on filling a need. Today’s borrowers simply do not have the time for traditional lending channels. They want to shop and purchase a mortgage like they would anything else online. Focus on being the best at solving this issue, and 2017 is yours for the taking.

Keep reading the Quotes to better yourself.

loansifter pricing engine

Three Key Components of a Powerful Online Origination Platform

Three Key Components of a Powerful Online Origination Platform

Today’s homebuyers are seeking quicker and more efficient methods of securing a mortgage. Time is a precious commodity for modern families. And choosing between shopping for competitive interest rates online versus a time-consuming visit to a lender’s brick and mortar location is not a tough decision to make. Perhaps that’s why a recent report conducted by Fannie Mae revealed that 64% of respondents had conducted mortgage related business on a mobile device in the first quarter of 2016. This figure essentially doubled from the first quarter of 2015 at 27%.

The tide is shifting and if you don’t seize the opportunity to harness custom online mortgage origination tools for your website, you might just get lost at sea. In this blog, we will explore three key online mortgage origination tools so that you can provide your borrowers with what they want and need to simplify their already hectic lives.

Loan Pricing Engine

With the right loan-pricing engine, you can produce single-channel or multi-channel best execution loan pricing with the click of a button. Instead of having to look through rate sheets or comb through investor’s websites, you can simply enter your desired terms and have the best execution pricing within seconds. In addition, pricing engines can be seamlessly linked to your landing page or website allowing your current or potential borrowers to enter their terms and seek best execution pricing. Some loan-pricing engines may also be linked to additional online origination tools like lead management tools and Mortgage CRMs rounding out a truly powerful online origination platform (view a LoanTek example here).

Last 2 Keys for Components of a Powerful Online Origination Platform

email marketing to your mortgage leads and pricing engine

5 Things Your Mortgage Pricing Engine Should Be Doing for You

It can be difficult to know when to invest and when to bargain shop, and the search for the right mortgage software is no exception. That’s why we compiled a list of five mortgage pricing engine features that are worth the investment. Read on for how these innovative capabilities can boost your mortgage origination business.

1. Instant Best Execution Pricing

As millennial homebuyers begin to dominate the market, their shopping preferences for frictionless, speedy technology are becoming the new normal. When you have a mortgage lead on the line, don’t lose time searching multiple investors’ websites. A powerful pricing engine will find your best execution pricing with the click of a button, allowing you to respond quickly to mortgage leads with current rates.

2. Web Quoting

Your website can be more than just another step that mortgage seekers must take to get information. If a mortgage shopper finds your website, fills out your contact form, and waits to be contacted, every hour they wait you risk losing the lead to someone who responds faster. Instead, transform your website into an interactive mortgage shopping experience. With a web quoting tool, mortgage shoppers can enter their desired loan terms right on your website and instantly view available pricing while you capture their information into your mortgage CRM for follow-up.

3. Seamless Mortgage CRM Integration

Today, advertising is becoming more and more personal to individual consumers. Online consumers leave a trail of data behind them as they engage with digital content and tools. Companies can and should use that data to zero in on their best lead sources and advertising tactics. By integrating your mortgage-pricing engine into your mortgage CRM, you can build a more robust customer database. Then you can time your follow up with topics or products in which they have demonstrated an interest.

4. Mobile Quoting

Today, over half of all commercial emails are opened on a mobile device. If you aren’t sending traffic to desktop- and mobile-friendly landing pages, you could be losing the majority of leads coming your way. Make sure that everyone who clicks through your ad or email can access a fast, powerful pricing engine, regardless of the device.

5. Rate Monitoring

Have you ever lost a lead that was sitting on a specific rate-point? Have you tapped into the refinance potential in your past client lists? An innovative loan-pricing engine can monitor available pricing for a desired rate then mail both the mortgage lead and your loan officer when that rate becomes available. You can even automatically reach out to past customers when a better rate is available with an opportunity to refinance.

Millennials, Mortgages, CRMs, pricing engines mortgage crm


Here’s what you should know about the mobile consumer. For 74% of mobile consumers, their journey begins using a search engine. According to Search Engine Land you won’t get the “ranking boost” for mobile-friendly websites, and your page ranking will be based on the desktop index alone. Without a mobile app, mobile optimized, or mobile responsive site, potential borrowers may encounter situations where your site doesn’t load fast enough or even load correctly. Google will not make corrections for companies that do not have responsive or dynamic serving sites. Additionally, slower loading times contribute to higher bounce rates as evidenced in How Loading Time Affects Your Bottom Line, a Kissmetrics blog piece. Kissmetrics also offers that speed won’t affect your page rankings directly, but it will affect your site conversions. Thus, it behooves those who are interested in the highly actionable mobile consuer as a prospect, to take the necessary steps to be searchable in online mobile requests.
A 2013 Nielsen study commissioned by Google revealed 83% of mobile consumers expect to transact the day of inquiry and 55% expect to transact in under an hour! Meaning, consumers who shop via mobile need the amount of granular detail that leads to a purchase decision. LoanTek provides API solutions to mortgage companies looking to integrate pricing engine technology with mobile platforms.

The Tools You Need

Mobile ready landing pages are ideal to increase organic lead generation. Clients who come across your content online should be driven to a mobile friendly landing pages and receive mobile friendly validation emails from your CRM. Mobile interaction with emails is about double that of the desktop environment so your call to action here should offer a mobile friendly environment where the user can login to their profile, fill out an application, order an appraisal, and…

Finish Reading The Tools You Need

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