The 3 Types of Highly Annoying Mortgage Loan Officers
We all have blind spots. Some habits that seem perfectly normal to us may actually repel our mortgage leads and borrowers. Nobody wants to be “that guy,” and it’s never too late to change your ways. If you want to be the top producer and the trusted resource that your borrowers need, remove the blinders and be honest with yourself. If any of these habits sound familiar, leave them in the dust and be your destiny in 2017!
The Slow Responder – In today’s world, your borrower is seeking an online mortgage lender for ease, speed, and more competitive rates. In fact, they want to purchase a mortgage loan like they buy insurance or apply for a credit card online. They want results and they want them now. If you wait longer than an hour to respond, you have already lowered your odds of contacting and qualifying a lead by 10 times. Even the difference from 5 minutes to 30 minutes diminishes your odds by 21 times. It may sound impossible for you to respond to every potential lead within 5 minutes, but with the right technology, it is very possible. Online lead management tools can alert you of a lead within 15 seconds and give you the option to respond immediately or an automated response will contact your lead and provide them with a time for you to connect. Lead management tools can also be linked to a loan pricing engine and mortgage CRM so that you can provide your lead with competitive relevant rates and thorough communication immediately and often.
The Poor Communicator – As an online mortgage originator, you are an expert resource to your borrower. They are relying on you to keep them informed at every step of the process. The last thing a homebuyer wants is a last minute surprise. This is most likely the most important financial decision they will ever face and it can be extremely stressful. If you forget to keep your…