If you are utilizing a 360-degree digital strategy, you are meeting today’s value proposition and reaching your borrowers where they are. The Millennial Generation is comprised mostly of digital natives that have been fully “plugged-in” for most of their lives. And they are about to be the largest home buying demographic the nation has ever seen. If your digital strategy is on lock down, you will generate more leads and convert more of them into loans. Here are the digital channels you should be fostering to create a 360-degree digital advertising strategy.
For online originators, your website is your bread and butter. This is where you will convert leads into loans. All of your marketing should ultimately be driving your potential leads and borrowers to your website. Therefore, your website should be appealing, intuitive, and educational. It should have a contact form, a loan-pricing engine, a glossary of terms, a blog, your story, and links to all of your social platforms. Search engines are constantly crawling your website looking for keywords, new content, and relevance. Ensuring your website is regularly updated with relevant and useful pages along with optimized keywords can increase your SEO rankings.
A blog is an excellent way to have a deeper conversation with your following. More long-form content creates a dialogue as you introduce topics that are informative and entertaining. You can then post your blog on your social media platforms to drive followers back to your website. LinkedIn has an excellent long-form content platform. A blog will also increase your SEO ranking. Search engines evaluate which pages of your website are visited and for how long. Blogging about topics that are entertaining and relevant while weaving in SEO keywords will up your search ranking while providing critical resources to your potential borrowers.